London, U.K. / Fort Worth, Texas – Anglesey Associates Ltd., a U.K.–based strategic consultancy specialising in defence and security, and Edmonds Strategic Group (EdG), a U.S. advisory firm, today announced a strategic affiliation. The agreement is designed to expand advisory support for defence and security clients operating across both the United Kingdom and United States.
The affiliation comes at a pivotal moment for the transatlantic defence market. The U.K.’s Integrated Review refresh, AUKUS–related capability alignment, and new U.S. National Defense Strategy including defense innovation and acquisition reform initiatives are reshaping how governments and industry partners access markets, develop technology, and field capability. These shifts are occurring amid evolving transatlantic political dynamics that continue to influence defence policy and strategic priorities.
Founded in 2022, Anglesey Associates provides strategic advisory services to defence and security clients across the U.K., United States, and Canada. The firm delivers business development and growth strategies alongside specialist support in product development and technological research. Anglesey has supported industry and academic partners in bringing critical capabilities to market, including in aerospace, cyber, autonomy, and simulation.
Founded in 2021, Edmonds Strategic Group (EdG) specializes in market access, policy engagement, and procurement navigation within the U.S. defense ecosystem. Built on the fusion of senior military experience and business strategy, retired U.S. Air Force Brig. Gen. Bob Edmonds leads a team which delivers actionable insights shaped by experience across the Pentagon, Capitol Hill, the White House, high-technology companies, and operational theatres.
Under the affiliation, the firms will align their complementary strengths to support joint pursuits, coordinate business development activities, and deliver shared client engagements. The relationship is structured to expand Anglesey’s U.S. market offering while providing EdG’s clients with direct access to specialist insight into the U.K. defence and security landscape.
Alex Lovell–Smith, Founder and Managing Director of Anglesey Associates Ltd., addressed the shifting market landscape:
“This affiliation strengthens our ability to support clients navigating complex defence markets in the United States and Europe. Edmonds Strategic Group brings a strong pedigree in U.S. policy, market access, and procurement, and the culture of our two firms is closely aligned. Demand for our services on both sides of the Atlantic continues to grow, particularly as defence recapitalisation accelerates, and I look forward to working with Gen Edmonds and his team in the months ahead.”
Gen. Bob Edmonds, Founder and CEO of Edmonds Strategic Group, emphasized the value of the partnership’s combined expertise:
“Our affiliation with Anglesey Associates is a natural evolution for our firm as we expand our reach into the U.K. defence market. Alex and his team bring deep expertise in technology development and capability delivery that complements our work in policy engagement and procurement strategy. Together, we are better positioned to help clients navigate transatlantic defense requirements and compete effectively in an increasingly interconnected global market.”
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