“A lot of veterans, particularly those retirees on Tricare for Life and Medicare, think if they chose a Medicare Advantage plan, they lose their benefits or Tricare — and that’s just not true,” said Bob Edmonds, CEO of Edmonds Strategic Group . “You can keep what you’ve earned, Tricare for Life continues to support you and you still get more options for your healthcare.”
At Edmonds Strategic Group, we believe in partnering with organizations that make a real difference. Veterans Healthcare (VHC) is one of those partners.
VHC is solely focused on helping veterans understand how their VA, TRICARE, and Medicare Advantage benefits can work together — helping them get the care they deserve without giving up the benefits they’ve earned.
Bob believes in that mission so deeply that not only is EdG advising VHC — but Bob himself is also a VHC customer.
“There is a lot of misinformation and hence confusion about what veterans can do when they have to select Medicare,” Bob said. “Different from civilians on Medicare, there are Medicare Advantage plans tailored just for veterans who also have Tricare for Life.”
As Bob is fond of saying, customers make decisions based on trust, benefit, and value. That’s why VHC chose EdG — and why Bob chose VHC.
Through strategic consulting, messaging guidance, and outreach support, EdG helps VHC communicate complex healthcare information clearly and effectively. From veteran education campaigns to video content like this one, we work alongside VHC to ensure their mission reaches the veterans who need it most.
This partnership highlights the kind of work we do at EdG: combining industry insight, client-focused strategy, and authentic advocacy to amplify impact and drive meaningful results.
Watch Bob’s video here: https://youtu.be/XyjkVi-UXrI